Food for thought
November 21, 2013In this respect, social media have perhaps been responsible for generating a quantum shift in the use of the hyperlink across digital media technologies, bringing organisations who specialise in short links, such as bit.ly, into the frame as crucial new mediators, “obligatory passage points” in the increasingly corporate, balkanized world of the Internet. The recent IPO of Twitter has been the excuse for considerable quantities of speculation of both the financial and mediatic kind in this regard. Twitter, of course, has also provided ready material for budding social media algorithmists to try their hand at Big Data-type processing, Minority Report style “pre-cog” obsessed academic researchers and chancers included.